Facebook launches transparency tool before Irish referendum

FILE- In this March 29, 2018, file photo, the logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square. Facebook reports earnings Wednesday, April 25. (AP Photo/Richard Drew, File)

LONDON — Facebook is launching a pilot program in Ireland ahead of a referendum on abortion which it hopes will ensure greater transparency in political advertising.

The tool, which is also being tested in Canada, follows a scandal involving the political consultant Cambridge Analytica that has stoked concerns about privacy on the social network.

One of the allegations in the Cambridge Analytica scandal was that data from millions of Facebook users was used to help micro-target political ads to select groups— meaning that only those most susceptible to the message would see the advertisements.

The new tool being launched Wednesday allows users of the network to see all of the advertisements a page is running.

Voters are to decide in May whether they want to change Ireland's strict abortion laws.

People also read these

Rio Carnival revelers hunt for bargains amid...

Feb 21, 2017

Rio de Janeiro's world famous Carnival starts Friday and Brazil's deep recession and worries about...

Brazil's sexy Carnival puts Pentecostal mayor in...

Feb 23, 2017

Rio de Janeiro's Carnival is known for its heavy partying and carnal delights, and that puts the...

Brazil's Carnival begins with parades, parties...

Feb 25, 2017

Revelers all over Brazil began Carnival celebrations after an odd opening ceremony in Rio marked by...

Rio samba school angers farmers with...

Feb 27, 2017

A leading samba school in Rio de Janeiro's world famous Carnival parade paid a tribute to native...

Part of Rio Carnival float collapses, injuring 12

Feb 28, 2017

The top of a float has collapsed during Rio de Janeiro's world famous Carnival parade, injuring at...

About Us

Kayak Away aims to bring the latest news, techniques, destinations, and stories that inspire you to get on the water. We are all here together to share all the awesome tips and tricks to kayak.

Contact us: sales[at]kayakaway.com

Subscribe Now!