Broadcasters Julia Bradbury and Kate Humble extol virtues of the great outdoors during WTM London

Broadcasters Julia Bradbury and Kate Humble urged tour operators at WTM London to think carefully about how they target different audiences and the language needed to woo the right customers. Speaking yesterday during sessions on the Wanderlust Stage, they both extolled the virtues of the great outdoors and getting off the beaten track – especially if it encourages travellers to put down their phones and fully experience destinations.