Pilsner Urquell: retains title as Europe’s Leading Beer Tour Visitor experience

Pilsner Urquell: The Original Beer Experience (TOBE) announces its win as Europe’s Leading Beer Tour Visitor Experience at the World Travel Awards 2026, retaining the title for the second year and confirming its place among the continent’s most celebrated drinks attractions. Set on Wenceslas Square in the centre of Prague, TOBE is dedicated to the story of the world’s first golden lager.