The Attenborough Effect: More than a third of Brits have travelled because of a wildlife documentary

New research reveals more than a third (36%) of UK adults have visited a destination because of a nature or wildlife documentary, as Explore Worldwide anticipates a surge in demand for wildlife adventures following the release of Sir David Attenborough’s Blue Planet III. The return of the documentary series could inspire a wave of wildlife adventure travel, with new research from small-group adventure travel specialist Explore Worldwide revealing the powerful influence nature documentaries have on people’s travel aspirations.